May 3, 2022
Objective: A large photography studio wanted a better welcome kit for their wedding clients than just a few loose flyers.
Product: Mini Horizontal Pocket Folder
Personalization: The photography studio client added their logo in metallic silver foil on the front cover.
Method of Distribution: These horizontal pocket folders were handed out to clients at their initial meeting. The studio added flyers detailing prices and package options (printed on trifold cards), showed off some portfolio work, and added some small promotional items.
Marketing Outcome: Presenting couples with all the details in one convenient package boosted client confidence and helped secure more events than the previous year.
Source: Warwick Publishing Co